No One To Fund Your Business? Tips For A Successful Business Sans Financier

Many aspiring entrepreneurs give up on the idea of actually putting up a business because of a practical hindrance they think could not be surpassed easily: lack of money.

But there are many successful entrepreneurs that have proved that as long as you are dedicated and committed to your business idea, lack of funds shouldn’t be that big of a problem.

Vicky Keston, CEO and a seasoned business developer says she’s a living proof that it can be done. She put up an educational video game app called Gooseling without investors or seed funding.

In her article for Entrepreneur, Keston listed down 9 tips on how to bootstrap one’s way to success:

  • Prioritize.
  • Share equity.
  • Plan for your salary.
  • DIY but know when to ask the expert.
  • Cooperate with other entrepreneurs.
  • Scrutinize expenses.
  • Build audience early.
  • Don’t skimp on PR.
  • Soft launch of first product.

Starting a business from scratch isn’t exactly a walk in the park, especially when you’re doing it alone.

The task doesn’t get any easier even if you have initial employees. You need to lead the pack and have a strong vision of what you want for the company – a vision that’s clear to you, even if it’s not yet as clear to everyone else involved.

Bootstrapping a business is always a balance between taking risks while being smartly cautious in certain areas. You have to do everything you can for the business, but also delegate the tasks that you don’t have time for or expertise in.
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  • August 4, 2017
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